The Christmas season always brings about ambivalence in me. The festivities bring about a sense of melancholy (for all the ones we've lost and cannot have back), and good cheer (for all the loved ones still around and gather with to reminisce). This year has been difficult for a lot of people and a lot of small businesses. While there are 7+ billion people around the world and millions of small businesses out there trying to stay afloat, I do want to focus my attention to jus